Event Strategy & Operations
Event Southwest
Event Southwest produces large-scale public and corporate events across the DFW area, including the Dallas Marathon, Dallas Heart Walk, Turkey Trot, J.P. Morgan Corporate Challenge, Katy 5K, and the City of Richardson’s Lunar New Year Festival. As Account Coordinator, I leveraged design expertise, operational leadership, and vendor coordination to successfully deliver these events. My accomplishments include:
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Creative Design & Branding: Served as lead designer for all event graphics, utilizing Adobe Illustrator and AutoCAD to create graphical site maps, CAD site maps, runner bibs, digital ads, marketing collateral, and event signage, ensuring consistent brand identity across all touchpoints.
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Visual Communication & Participant Experience: Developed engaging and informative visual assets that enhanced wayfinding, logistics, and overall event experience for up to 30,000 participants.
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Vendor & Partner Management: Coordinated with 80+ vendors, suppliers, and city partners to ensure timely delivery of branded materials and marketing assets, maintaining quality and brand standards.
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Permitting & Public Communication: Managed city permitting and developed a system for issuing public notices, supporting community engagement and reinforcing event credibility.
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Brand Asset Management: Oversaw production and inventory of 1,000+ branded assets per event, ensuring accuracy, consistency, and high-quality presentation.
"Day at the Races"
From branding to programming, I planned and coordinated all aspects of the celebratory “Day at the Races” event at the Arlington International Race Course in honor of the Passavant Cotillion. My accomplishments include:
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Arranged experience enhancing activities, including a specially dedicated race, a VIP paddock tour and trophy presentation, jockey meet-and-greet, wagering vouchers, an expert guest speaker, and an interactive photo booth;
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Developed the branding and design for the invitation, program of the day's events, contest forms, prizes, and other event collateral;
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Created personalized mint julep cups and goodie bags;
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Coordinated the venue, décor, and floral arrangements.
Resilient Film Festival
The Centrally Isolated Film Festival is an annual student film competition held at Cornell University. When the circumstances surrounding Covid-19 inspired us to shift into an online format, I took lead as Creative Director in reimagining how the event would take place. My accomplishments include:
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Developed the film festival's website and UX design;
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Coordinated the streaming films;
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Created a press release for the event;
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Increased the attendance by 2000% from roughly a hundred attendees to over two thousand, with the total visits for the website nearing three thousand.
"Concert for Conservation"
For two consecutive years, I developed the theme and branding for the Barrington Area Conservation Trust’s largest annual fundraising event — the “Concert for Conservation” — designing the invitations, donor forms, tickets, posters, and event collateral.
NY Summer Kickoff Party
In 2018, I worked as a graphic designer for the event software platform Tikkit.
My accomplishments include: