ELLA EKSTROM

I received my Master of Business Administration as well as my Master of Arts in nonprofit management at Southern Methodist University, graduating in May 2023. My focus of study has been in strategy, data analytics, customer loyalty & engagement, as well as nonprofit management. In my last semester, I have been a consultant for three independent client projects and have won the SMU Cox “War Games” competition in competitive intelligence and scenario planning. Prior to this, I received my bachelor’s degree from Cornell University in May 2020.

Currently, I produce large-scale public events in the DFW area, such as the Dallas Marathon, American Heart Association's Heart Walk, Turkey Trot, and the Katy 5K as an Account Coordinator for Event Southwest.

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Most recently, I led the strategic plan for programming and public art as an independent contractor for the Communities Foundation of Texas’s Kaleidoscope Park, a public park in Frisco, TX.

Since 2014, I have led four strategic branding and rebranding initiatives in which I designed and developed new logos, websites, and improved their digital engagement strategies, including synthesizing website data analytics, optimizing SEO, and improving the UX design. I have also worked to develop and design three charitable fundraising events, three membership-building events, and one online film festival. Having served as Editor-in-Chief of a magazine, I have a strong background writing a wide range of content, including articles, newsletters, press releases, advertisements, and social media copy. Additionally, I am experienced in digital media design, having audio engineered a podcast, edited several video series, and created an immersive art installation.

My interests range from opera to improv, having been classically trained as a soprano as well as having performed in various improv comedy troupes. I have also hosted a radio show, competed abroad skiing, enjoy music composition, and am learning my sixth language.