Experience in Strategy
Strategic Plan for Public Park
Kaleidoscope Park is a public park in Frisco, Texas that is set to launch in mid-2024. I led the strategic plan for public programming and public art as an independent contractor. My accomplishments include:
-
Conducted analysis into peer parks to gain insight into the competitive landscape & trends in this space
-
Researched the community demographics and identified consumer needs in this market
-
Developed comprehensive 23-page strategic plan, which I presented to leadership
Winner, War Games Competition
Won the spring 2023 SMU Cox War Games competition in competitive intelligence and scenario planning for the topic "The Battle for Home Fitness"
-
"War Games" is a highly pressurized competition in competitive intelligence and scenario planning that takes place from morning until night for three days
-
In only an hour and a half, each team must articulate and define a strategy and business model that will allow your assigned company to grow its business, the team that accumulates the highest judge scores across two rounds wins and gets their names engraved on a trophy presented in the SMU Cox School of Business.
Nonprofit Consulting Project
Through the Business Leadership Center at SMU, I worked with my team to conduct a constituent analysis for our nonprofit client St. Philip's School and Community Center.
-
Developed a comprehensive survey to address four constituent segments — donors, volunteers, & alumni
-
Analyzed resulting survey data and presented key insights to leadership
Practicum in Strategy Consulting
For my course in Strategy Consulting with Dr. Helmuth Ludwig, we worked with a client at Zscaler to develop strategic recommendations for how the cloud security company can achieve $5B ARR in 26 months.
-
Conducted competitive analysis of key cloud security players and researched market trends
-
Presented key insights and strategic recommendations virtually to Zscaler client
Practicum in Customer Engagement
For my Practicum in Customer Engagement with Dr. Marci Armstrong, we worked with our client American Airlines, analyzing real customer data to develop strategic recommendations for American Airlines’ AAdvantage Program.
-
Analyzed 100,000 datapoints of AAdvantage customers data from the client
-
Presented key insights and strategic recommendations at the American Airlines headquarters in Fort Worth
Practicum in Market Research
For my course in Research for Marketing Decisions with Dr. Marci Armstrong, we conducted market research and developed develop strategic recommendations for our client the Dallas Symphony Orchestra.
-
Conducted and analyzed comprehensive survey for four customer segments based on buyer behavior
-
Presented key insights and strategic recommendations to leadership at the Dallas Symphony Orchestra
Communications Fellowship
Made in NYC is a nonprofit initiative dedicated to supporting the marketing and branding efforts of manufacturers within New York City. I was selected to serve as the 2020-2021 Fellow in Communications. My accomplishments include:
-
Took lead in new member outreach, onboarding and engaging over 60 new members;
-
Analyzed 5 years of new member data and developed the “New Member Digest;”
-
Wrote over 35 articles — "Made in NYC Week 2020" announcement, the recap for the "Greening Industry" and "Fashion is Political" panel discussions, and the Black History Month, Earth Month, Women’s History Month, and AAPI Month campaigns in which I interviewed a series of highlighted members and wrote a specifically tailored article for each to share their individual stories;
-
Drafted and scheduled social media content across all platforms;
-
Created a highlights reel video series for the "Made in NYC Week 2020" event as well as the "Behind the Business" campaign.
-
Designed the graphics for event promotions, newsletters, and social media.
Creative Direction, Film Festival
The Centrally Isolated Film Festival is an annual student film competition held at Cornell University. When the circumstances surrounding Covid-19 inspired us to shift into an online format, I took lead as Creative Director in reimagining how the event would take place. My accomplishments include:
-
Developed the film festival's website;
-
Coordinated the streaming films;
-
Created a press release for the event;
-
Increased the attendance by 2000% from roughly a hundred attendees to over two thousand, with the total visits for the website nearing three thousand.
Magazine Co-founder & Editor-in-Chief
Synecdoche is an educational art magazine focusing on topics of public health. The idea for this project was born out of the desire to utilize the arts to make public health more accessible to all — not just those specializing in public health research. From the beginning, I was immediately inspired by the idea of extending art beyond the arts community to enrich and educate the public in vital, scientific topics. So, although I had no experience in public health studies, I joined the inaugural team of biology and public health majors as their resident artist. As this project materialized, I took on the role as the pioneering Creative Director and Editor-in-Chief. My accomplishments include:
-
Developed the magazine’s creative strategy and brand identity;
-
Designed the Synecdoche logo;
-
Created the website and optimized the SEO;
-
Designed and copyedited the first issue of the magazine.
Rebranding Radio Station
As Creative Director for the internet radio station CornellRadio.com, I designed and developed a strategic rebranding initiative in addition to hosting my own radio show. My accomplishments include:
-
Designed the CornellRadio.com logo;
-
Relaunched the website and improved the UX Design;
-
Developed promotional material for social media;
-
Hosted a radio show.
Rebranding Retail Store
During the transition period when Revival Boutique rebranded as Anuyu Boutique, I served as Marketing and Brand Development Manager. My accomplishments include:
-
Developed the current logo used on the storefront and website;
-
Implemented targeted digital campaigns to expand their social media presence;
-
Designed digital and print graphic content, including advertisements and posters.
Creative Research
in Marketing Design
I served as the Creative Research Intern for the B2B Marketing Agency Quicksilver Studios. My accomplishments include:
-
Compiled and synthesized scientific research on the psychological effectiveness of various graphic design techniques;
-
Conducted internal polls for employee engagement;
-
Conducted a competitive analysis;
-
Researched potential areas of expansion;
-
Proofread and edited written material;
-
Assisted in design.
Experiential Marketing
Masterclass
While working toward my master’s in Arts and Cultural Management at Pratt Institute, an executive program training professionals in the operations and management of nonprofit arts organizations, I designed and developed a masterclass in experiential marketing.